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Streamlining Logistics with Bamptee: Organizing Roundtrips, Vehicles, and Drivers.
Bamptee aimed to simplify the logistics management process for companies by providing a comprehensive platform. The main challenge was to create an intuitive user interface that could efficiently handle complex logistics tasks across both web and mobile applications.

Client Name

FediPat

Date

2023-2024

Scope of Work

Product Design, Website Design, Brand Identity

Collaborated With

Software Developers, Product Manager, and Product Owner

The Context & Objective

Designed Bamptee, a user-friendly app for organizing roundtrips, vehicles, and drivers. As the Lead Product Designer, I focused on both the web and mobile applications, while supporting the development of other integrated platforms like Ordoria (Products & Sales), Stocky (Stock Management), and EMS (Employee Management System).

Logistics management involves numerous complex processes and interactions. The goal of Bamptee was to create a seamless and intuitive platform that simplifies these processes, enhances efficiency, and provides a unified experience for users managing roundtrips, vehicles, products, orders, and employees.

The main objective is to create a unified, scalable, and secure logistics platform with real-time tracking, seamless integration, intuitive UI, data consistency, automation, customizable dashboards, and enhanced communication to streamline operations and empower users.

Discovery

I met with the owner of the company who is mainly the COO (Chief Operations Officer). He knows his business Inside out, and was aware of the most common issues that were happening.

FOr the future Iterations of the UI i started doing UAT with the staff, but for the initial UI i used the COO's experience and input.

The Problems

Complex Workflow: Users struggled with managing multiple aspects of logistics in different systems.

Real-time Updates: A need for real-time tracking and updates of roundtrips, vehicle statuses, and inventory levels.

User-friendly Interface: Desire for an intuitive and easy-to-navigate interface to minimize training time and errors.

Fragmented Systems: Users had to navigate multiple platforms to manage different logistics tasks, leading to inefficiencies and data silos.

Manual Processes: Many logistics tasks were still handled manually, leading to increased workload and potential for human error.

Scalability Issues: Existing platforms struggled to scale with the growing needs of logistics operations, limiting their effectiveness for larger organizations.

Poor Integration: Integrating with other enterprise systems, such as ERP and CRM, was often cumbersome and unreliable.

The Outcome

Implemented a Roundtrip Management Module

Vehicle Mangeemnt Module

Accessories & Tools

Results and Impact

Increased Efficiency: The unified platform reduced the time spent switching between different systems, leading to a significant increase in overall operational efficiency.

Enhanced Visibility: Real-time tracking and notifications provided users with up-to-date information on roundtrips, vehicle statuses, and inventory levels, reducing miscommunication and delays.

User Satisfaction: The simplified user interface and intuitive design led to a reduction in user errors and a decrease in training time, contributing to higher user satisfaction ratings.

Automation Benefits: Automating repetitive tasks saved significant time and effort, allowing staff to focus on more strategic activities, thereby increasing productivity.

Scalability: The scalable architecture supported the growing needs of the organization, accommodating increases in data volume and user base without compromising performance.

Seamless Integration: Integration with other enterprise systems provided a holistic view of logistics operations, enhancing coordination and strategic planning.

Reflection and Learnings

Emphasizing user-centered design principles was crucial, ensuring the platform met users' needs and addressed their pain points effectively. An iterative design approach, involving regular user feedback and usability testing, refined the interface for a more intuitive experience. Consistency across web and mobile applications enhanced overall usability. Collaboration with development teams and stakeholders ensured alignment of design goals with technical feasibility and business objectives. Designing with scalability in mind allowed the platform to grow with the organization’s needs. Overcoming integration challenges provided a seamless view of logistics operations. Prioritizing security built user trust and ensured compliance with regulations. Empowering users with customizable tools increased engagement and satisfaction, highlighting the importance of flexibility in design.

Key Takeaways: