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CLIENT
NeuroSync
YEAR
2024 - 2025
ROLE & CONTRIBUTION
Research
Product Design
STACK
INDUSTRY
AI
Workflow Automation
SAAS
AI-driven workflow automation platform that enables users to connect apps, automate processes, and build custom workflows without coding.
Discovery & Alignment
"Managing workflows across multiple apps is a headache. It’s either too technical, time-consuming, or just doesn’t work the way you need it to. NeuroSync makes it easy for anyone to automate their workflows—no coding required—so you can focus on what matters most."
❌ Outdated digital presence
Despite the growing demand for workflow automation, many platforms fail to showcase their advanced capabilities through modern, user-friendly digital experiences. This leaves potential users unaware of the full potential of the tools.
❌ Lack of a visual “wow” factor
Existing workflow automation tools often lack dynamic, engaging visuals that demonstrate how they work in practice, making it harder for users to connect with the product and understand its value.
❌ Fragmented brand experience
With frequent product updates and new features, many platforms struggle to maintain a cohesive and polished brand identity, leaving users confused and less engaged.
❌ Expanding needs for marketing assets
As workflow automation tools grow, they require updated marketing collateral—such as event booth designs, print materials, and digital assets—to effectively communicate their value and engage with their audience.
Competitive Audit
03
From $20
User-friendly but can feel overwhelming with too many options.
Extensive integrations but requires manual setup for some.
Extensive integrations but requires manual setup for some.
Highly customizable but requires coding for advanced use cases.
Scalable but requires technical expertise to scale effectively.
Strong open-source community but limited official support.
Ideation & Features
With established tools like n8n, Make.com, and DiFy dominating the workflow automation space, we knew NeuroSync needed to stand out and offer a unique advantage. Rather than trying to do everything, we focused on simplifying the core experience while catering to a wide range of users. We identified four key needs:
Text to Workflow Generation
Allow users to create workflows using simple text commands, making automation accessible to everyone.
Flexibility for Super Users
Provide advanced features and code-level customization for power users who need more control.
Simplicity for Beginners
Ensure the tool is intuitive and easy to use for non-technical users.
Team Collaboration
Build features that support teamwork, paving the way for NeuroSync to grow into a full-fledged enterprise SaaS platform.
By focusing on these core pillars, we created a tool that balances simplicity, flexibility, and scalability—setting NeuroSync apart in a crowded market.
The Solution
The design system was built to be flexible, allowing for adjustments on the go as new features were introduced. This adaptability ensured consistency across the platform while accommodating evolving requirements.
To address user engagement goals, I designed two versions of the homepage, each tailored to different stages of the user journey. Both versions incorporated Rive and Jitter animations to create a dynamic, interactive experience that captured the essence of NeuroSync and left a lasting impression on users.
In addition to the design system, I crafted the entire app flow, ensuring a seamless and intuitive user experience. From onboarding to workflow creation, every interaction was carefully designed to balance simplicity for beginners and advanced functionality for power users.
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Impact & Reflections
NeuroSync’s launch marked a significant step forward in the workflow automation space. By focusing on simplicity, flexibility, and visual engagement, the platform successfully addressed key pain points for users and stood out in a competitive market. Here’s what we achieved:
Positive User Feedback
Users praised the platform for its ease of use, with many highlighting the text-to-workflow feature as a game-changer for non-technical users.
Scalability for Teams
The collaboration features laid the groundwork for NeuroSync’s transition into an enterprise SaaS tool, attracting interest from small businesses and larger organizations alike.
REFLECTIONS
Working on NeuroSync was both challenging and rewarding. Here are some key takeaways from the project:
The Power of Simplicity
By narrowing our focus to core features, we were able to create a tool that resonated with users without overwhelming them. This reinforced the importance of prioritizing user needs over feature overload.
Adaptability is Key
By narrowing our focus to core features, we were able to create a tool that resonated with users without overwhelming them. This reinforced the importance of prioritizing user needs over feature overload.
Collaboration Drives Success
Working closely with cross-functional teams—developers, marketers, and stakeholders—was essential in aligning our vision and delivering a product that met both user and business goals.
Looking ahead, I’m excited to see how NeuroSync evolves as it grows into an enterprise solution. This project not only strengthened my design skills but also deepened my understanding of how thoughtful design can drive meaningful impact.