CLIENT
OptiTrack
YEAR
2022 - 2024
ROLE & CONTRIBUTION
Research
Product Design
STACK
INDUSTRY
AI
Workflow Automation
SAAS
Streamlining Logistics with Optitrack: Organizing Roundtrips, Vehicles, and Drivers.
Discovery & Alignment
❌ Complex Process
Users struggled with managing multiple aspects of logistics in different systems.
❌ User-friendly Interface
Desire for an intuitive and easy-to-navigate interface to minimize training time and errors.
❌ Fragmented Systems
Users had to navigate multiple platforms to manage different logistics tasks, leading to inefficiencies and data silos.
❌ Manual Process
Many logistics tasks were still handled manually, leading to increased workload and potential for human error
OLD UI
UPDATED UI
Final Designs
And Ofcourse, dedicated app for the drivers / Managers.
The Solution
Increased Efficiency
The unified platform reduced the time spent switching between different systems, leading to a significant increase in overall operational efficiency.
User Satisfaction
The simplified user interface and intuitive design led to a reduction in user errors and a decrease in training time, contributing to higher user satisfaction ratings.
Automation Benefits
Automating repetitive tasks saved significant time and effort, allowing staff to focus on more strategic activities, thereby increasing productivity.
Scalability
The scalable architecture supported the growing needs of the organization, accommodating increases in data volume and user base without compromising performance.
Seamless Integration
Integration with other enterprise systems provided a holistic view of logistics operations, enhancing coordination and strategic planning.